Joanne Shum’s spec ad for Parker pens (above) and alsoHenry Dinkel & Olga Krasanova’s wall-painted Economist ad, created in response to a brief from McCAnn Erickson. “We wanted to break away from the brand’s monochromatic look and elitist stereotype to try and say something different,” they say. “The thought was to show people that global issues, small or large, have an effect on people and how they live their lives - hence the Economist is more about your life than you might think.” To see more of the pair’s work, visit trustmeimrussian.com. vía http://www.creativereview.co.uk/cr-blog/2011/june/degree-shows-2011-central-st-martins

Joanne Shum’s spec ad for Parker pens (above) and alsoHenry Dinkel & Olga Krasanova’s wall-painted Economist ad, created in response to a brief from McCAnn Erickson. “We wanted to break away from the brand’s monochromatic look and elitist stereotype to try and say something different,” they say. “The thought was to show people that global issues, small or large, have an effect on people and how they live their lives - hence the Economist is more about your life than you might think.” To see more of the pair’s work, visit trustmeimrussian.com.

vía http://www.creativereview.co.uk/cr-blog/2011/june/degree-shows-2011-central-st-martins